The consumer psychology of customer-brand relationships: Extending the AA Relationship model

Journal of Consumer Psychology

Volumn 23, Issue 2, 2013, Pages 249-252

  Schmitt, Bernd ^a,b  

^a Och Spine at New York Presbyterian Hospitals   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84875099138     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2013.01.003     Document Type: Article

References (8)

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