Brand advocacy and sales effort by retail salespeople: Antecedents and influence of identification with manufacturers' brands

Journal of Personal Selling and Sales Management

Volumn 31, Issue 2, 2011, Pages 123-140

  Badrinarayanan, Vishag ^a   Laverie, Debra A ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79955628190     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134310202     Document Type: Article

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