Place branding: Creating self-brand connections and brand advocacy

Journal of Product and Brand Management

Volumn 21, Issue 7, 2012, Pages 508-515

  Kemp, Elyria ^a   Childers, Carla Y ^b   Williams, Kim H ^a  

^a UNIVERSITY OF NEW ORLEANS   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

Brand associations; Brand management; Place branding; Self brand connection; United States of America; Urban centres

Indexed keywords

EID: 84868550086     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211276259     Document Type: Article

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