Maximizing Profits for a Multi-Category Catalog Retailer

Journal of Retailing

Volumn 89, Issue 4, 2013, Pages 374-396

  George, Morris ^a   Kumar, V ^b   Grewal, Dhruv ^c  

^a BAYLOR UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c BABSON COLLEGE   (United States)

Author keywords

Category specific catalog; Control function; Genetic Algorithm based optimization; Multi category catalog mailing; Multivariate proportional hazard model

Indexed keywords

EID: 84887608860     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2013.05.001     Document Type: Article

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