Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models

Management Science

Volumn 44, Issue 9, 1998, Pages 1249-1262

  Gönül, Füsun ^a   Shi, Meng Ze ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Catalogs; Mailing Policy; Principle of Optimality; Structural Models

Indexed keywords

DYNAMIC PROGRAMMING; MATHEMATICAL MODELS; POSTAL SERVICES; SENSITIVITY ANALYSIS; VALUE ENGINEERING;

MAILING POLICY; STRUCTURAL MODELS;

MAIL HANDLING;

EID: 0032154071     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.44.9.1249     Document Type: Article

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