Does irritation induced by charitable direct mailings reduce donations?

International Journal of Research in Marketing

Volumn 26, Issue 3, 2009, Pages 180-188

  van Diepen, Merel ^a   Donkers, Bas ^b   Franses, Philip Hans ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Charity donations; Direct marketing; Field experiment; Irritation

Indexed keywords

EID: 67651154147     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.03.007     Document Type: Article

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