Dynamic catalog mailing policies

Management Science

Volumn 52, Issue 5, 2006, Pages 683-696

  Simester, Duncan I ^a   Sun, Peng ^b   Tsitsiklis, John N ^c  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b DUKE UNIVERSITY   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Catalog mailing; Dynamic optimization; Field test; Markov decision process

Indexed keywords

CATALOG MAILING; DYNAMIC OPTIMIZATION; FIELD TEST;

CUSTOMER SATISFACTION; DATA ACQUISITION; DECISION MAKING; MARKOV PROCESSES; MATHEMATICAL MODELS; PROBABILITY; PROBLEM SOLVING;

PUBLIC POLICY;

EID: 33646351293     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1050.0504     Document Type: Review

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