메뉴 건너뛰기




Volumn 37, Issue 3, 2006, Pages 297-324

The dark side of information and market efficiency in e-markets

Author keywords

And Price Dispersion; Consumer Behavior; E Markets; Information Equivocality; Information Overload; Market Efficiency

Indexed keywords


EID: 33749469046     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5414.2006.00129.x     Document Type: Review
Times cited : (64)

References (88)
  • 1
    • 0002346757 scopus 로고
    • Management misinformation systems
    • Ackoff, R. L. (1967). Management misinformation systems. Management Science, 14(4), 147-156.
    • (1967) Management Science , vol.14 , Issue.4 , pp. 147-156
    • Ackoff, R.L.1
  • 2
    • 0031489305 scopus 로고    scopus 로고
    • Interactive home shopping: Incentives for consumers, retailers, and manufactures to participate in electronic marketplaces
    • Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: Incentives for consumers, retailers, and manufactures to participate in electronic marketplaces. Journal of Marketing, 61(3), 38-53.
    • (1997) Journal of Marketing , vol.61 , Issue.3 , pp. 38-53
    • Alba, J.1    Lynch, J.2    Weitz, B.3    Janiszewski, C.4    Lutz, R.5    Sawyer, A.6    Wood, S.7
  • 3
    • 1842501970 scopus 로고    scopus 로고
    • Price levels and price dispersion within and across multiple retailer types: Further evidence and extension
    • Ancarani, F., & Shankar, V. (2004). Price levels and price dispersion within and across multiple retailer types: Further evidence and extension. Journal of the Academy of Marketing Science, 32(2), 176-187.
    • (2004) Journal of the Academy of Marketing Science , vol.32 , Issue.2 , pp. 176-187
    • Ancarani, F.1    Shankar, V.2
  • 5
    • 0141816228 scopus 로고    scopus 로고
    • Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior
    • Ba, S., & Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS Quarterly, 26(3), 243-268.
    • (2002) MIS Quarterly , vol.26 , Issue.3 , pp. 243-268
    • Ba, S.1    Pavlou, P.A.2
  • 7
    • 53349142499 scopus 로고
    • A strategic analysis of electronic marketplaces
    • Bakos, J. Y. (1991). A strategic analysis of electronic marketplaces. MIS Quarterly, 15(3), 295-310.
    • (1991) MIS Quarterly , vol.15 , Issue.3 , pp. 295-310
    • Bakos, J.Y.1
  • 8
    • 0031362920 scopus 로고    scopus 로고
    • Reducing buyer search costs: Implications for electronic marketplaces
    • Bakos, J. Y. (1997). Reducing buyer search costs: Implications for electronic marketplaces. Management Science, 43(12), 1676-1692.
    • (1997) Management Science , vol.43 , Issue.12 , pp. 1676-1692
    • Bakos, J.Y.1
  • 9
    • 0001463973 scopus 로고    scopus 로고
    • Information gatekeepers on the Internet and the competitiveness of homogeneous product markets
    • Baye, M. R., & Morgan, J. (2001). Information gatekeepers on the Internet and the competitiveness of homogeneous product markets. American Economic Review, 91(3), 454-474.
    • (2001) American Economic Review , vol.91 , Issue.3 , pp. 454-474
    • Baye, M.R.1    Morgan, J.2
  • 10
    • 8644285127 scopus 로고    scopus 로고
    • Price dispersion in the lab and on the Internet: Theory and evidence
    • Baye, M. R., & Morgan, J. (2004). Price dispersion in the lab and on the Internet: Theory and evidence. Rand Journal of Economics, 35(3), 449-466.
    • (2004) Rand Journal of Economics , vol.35 , Issue.3 , pp. 449-466
    • Baye, M.R.1    Morgan, J.2
  • 11
    • 0036827870 scopus 로고    scopus 로고
    • Price dispersion on the Internet: Good firms and bad firms
    • Baylis, K., & Perloff, J. M. (2002). Price dispersion on the Internet: Good firms and bad firms. Review of Industrial Organization, 21(3), 305-324.
    • (2002) Review of Industrial Organization , vol.21 , Issue.3 , pp. 305-324
    • Baylis, K.1    Perloff, J.M.2
  • 12
    • 38249000332 scopus 로고
    • Two essential characteristics of retail markets and their economic consequences
    • Betancourt, R. R., & Gautschi, D. (1993). Two essential characteristics of retail markets and their economic consequences. Journal of Economic Behavior and Organization, 21(3), 277-294.
    • (1993) Journal of Economic Behavior and Organization , vol.21 , Issue.3 , pp. 277-294
    • Betancourt, R.R.1    Gautschi, D.2
  • 14
    • 2442659705 scopus 로고    scopus 로고
    • Bizrate®. accessed November 2004, available at
    • Bizrate® (2004). News Release, accessed November 2004, available at http://www.bizrate.com/content/release rel-155.html.
    • (2004) News Release
  • 15
    • 0002526207 scopus 로고
    • Sales promotion: The long and the short of it
    • Blattberg, R., & Neslin, S. (1989). Sales promotion: The long and the short of it. Marketing Letters, 1(1), 81-97.
    • (1989) Marketing Letters , vol.1 , Issue.1 , pp. 81-97
    • Blattberg, R.1    Neslin, S.2
  • 16
    • 33646179605 scopus 로고    scopus 로고
    • The role of systematic international market selection on small firms' export performance
    • Brouthers, L. E., & Nakos, G. (2005). The role of systematic international market selection on small firms' export performance. Journal of Small Business Management, 43(4), 363-381.
    • (2005) Journal of Small Business Management , vol.43 , Issue.4 , pp. 363-381
    • Brouthers, L.E.1    Nakos, G.2
  • 17
    • 0033737577 scopus 로고    scopus 로고
    • Frictionless commerce? A comparison of Internet and conventional retailers
    • Brynjolfsson, E., & Smith, M. (2000). Frictionless commerce? A comparison of Internet and conventional retailers. Management Science, 46(4), 563-585.
    • (2000) Management Science , vol.46 , Issue.4 , pp. 563-585
    • Brynjolfsson, E.1    Smith, M.2
  • 18
    • 0030640010 scopus 로고    scopus 로고
    • Steady state price distributions in a noisy search equilibrium
    • Burdett, K., & Coles, M. (1997). Steady state price distributions in a noisy search equilibrium. Journal of Economic Theory, 72(1), 1-32.
    • (1997) Journal of Economic Theory , vol.72 , Issue.1 , pp. 1-32
    • Burdett, K.1    Coles, M.2
  • 19
    • 7444234342 scopus 로고    scopus 로고
    • The influence of pre- and post-purchase service on prices in the online book market
    • Cao, Y., & Gruca, T. S. (2004). The influence of pre- and post-purchase service on prices in the online book market. Journal of Interactive Marketing, 18(4), 51-62.
    • (2004) Journal of Interactive Marketing , vol.18 , Issue.4 , pp. 51-62
    • Cao, Y.1    Gruca, T.S.2
  • 21
    • 0000256072 scopus 로고
    • Competitive strategies for late entry into a market with a dominant brand
    • Carpenter, G. S., & Nakamoto, K. (1990). Competitive strategies for late entry into a market with a dominant brand. Management Science, 36(10), 1268-1278.
    • (1990) Management Science , vol.36 , Issue.10 , pp. 1268-1278
    • Carpenter, G.S.1    Nakamoto, K.2
  • 22
    • 0029692933 scopus 로고    scopus 로고
    • Impact of product information on the use of price as a quality cue
    • Chang, T., & Wildt, A. R. (1996). Impact of product information on the use of price as a quality cue. Psychology and Marketing, 13(1), 55-75.
    • (1996) Psychology and Marketing , vol.13 , Issue.1 , pp. 55-75
    • Chang, T.1    Wildt, A.R.2
  • 24
    • 0017944480 scopus 로고
    • A new approach to industrial market segmentation
    • Choffray, J., & Lilien, G. L. (1978). A new approach to industrial market segmentation. Sloan Management Review, 19(3), 17-29.
    • (1978) Sloan Management Review , vol.19 , Issue.3 , pp. 17-29
    • Choffray, J.1    Lilien, G.L.2
  • 25
    • 0038978167 scopus 로고    scopus 로고
    • Prices and price dispersion on the Web: Evidence from the online book industry
    • Clay, K., Krishnan, R., & Wolff, E. (2001). Prices and price dispersion on the Web: Evidence from the online book industry. Journal of Industrial Economics, 49(4), 521-539.
    • (2001) Journal of Industrial Economics , vol.49 , Issue.4 , pp. 521-539
    • Clay, K.1    Krishnan, R.2    Wolff, E.3
  • 26
    • 0036542001 scopus 로고    scopus 로고
    • Price dispersion and differentiation in online travel: An empirical investigation
    • Clemons, E., Hann, I., & Hitt, L. (2002). Price dispersion and differentiation in online travel: An empirical investigation. Management Science, 48(4), 534-549.
    • (2002) Management Science , vol.48 , Issue.4 , pp. 534-549
    • Clemons, E.1    Hann, I.2    Hitt, L.3
  • 27
    • 9944258742 scopus 로고    scopus 로고
    • Linking price dispersion to product differentiation - Incorporate aspects of customer involvement
    • Cohen, M. (1998). Linking price dispersion to product differentiation - Incorporate aspects of customer involvement. Applied Economics, 30(6), 829-835.
    • (1998) Applied Economics , vol.30 , Issue.6 , pp. 829-835
    • Cohen, M.1
  • 29
    • 0001229241 scopus 로고
    • Organizational information requirements, media richness and structural design
    • Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554-571.
    • (1986) Management Science , vol.32 , Issue.5 , pp. 554-571
    • Daft, R.L.1    Lengel, R.H.2
  • 30
    • 55249120307 scopus 로고
    • Message equivocality, media selection, and manager performance: Implications for information systems
    • Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS Quarterly, 11(3), 355-366.
    • (1987) MIS Quarterly , vol.11 , Issue.3 , pp. 355-366
    • Daft, R.L.1    Lengel, R.H.2    Trevino, L.K.3
  • 31
    • 33749482386 scopus 로고    scopus 로고
    • Does higher search cost lead to higher price?
    • Working paper, University of Arizona, Tucson, AZ
    • Du, N. (2004). Does higher search cost lead to higher price? A price comparison between online and retail bookstores. Working paper, University of Arizona, Tucson, AZ.
    • (2004) A Price Comparison between Online and Retail Bookstores
    • Du, N.1
  • 32
    • 7544235257 scopus 로고    scopus 로고
    • The concept of information overload: A review of literature from organization science, accounting, marketing, MIS and related disciplines
    • Eppler, M. J., & Mengis, J. (2004). The concept of information overload: A review of literature from organization science, accounting, marketing, MIS and related disciplines. The Information Society, 20(5), 325-344.
    • (2004) The Information Society , vol.20 , Issue.5 , pp. 325-344
    • Eppler, M.J.1    Mengis, J.2
  • 33
    • 0346207692 scopus 로고    scopus 로고
    • Market efficiency, long-term returns, and behavioral finance
    • Fama, E. F. (1998). Market efficiency, long-term returns, and behavioral finance. Journal of Financial Economics, 49(3), 283-306.
    • (1998) Journal of Financial Economics , vol.49 , Issue.3 , pp. 283-306
    • Fama, E.F.1
  • 34
    • 1942428547 scopus 로고
    • Target marketing: The logic of it all
    • Freeman, K. M. (1992). Target marketing: The logic of it all. Journal of Consumer Marketing, 9(3), 15-18.
    • (1992) Journal of Consumer Marketing , vol.9 , Issue.3 , pp. 15-18
    • Freeman, K.M.1
  • 35
    • 84934452879 scopus 로고
    • An examination of market efficiency in British racetrack betting
    • Gabriel, P. E., & Marsden, J. R. (1990). An examination of market efficiency in British racetrack betting. Journal of Political Economy, 98(4), 874-855.
    • (1990) Journal of Political Economy , vol.98 , Issue.4 , pp. 874-1855
    • Gabriel, P.E.1    Marsden, J.R.2
  • 36
    • 0000170454 scopus 로고    scopus 로고
    • Do international entry decisions of retail chains matter in the long run?
    • Gielens, K., & Dekimpe, M. G. (2001). Do international entry decisions of retail chains matter in the long run? International Journal of Research in Marketing, 18(3), 235-259.
    • (2001) International Journal of Research in Marketing , vol.18 , Issue.3 , pp. 235-259
    • Gielens, K.1    Dekimpe, M.G.2
  • 37
    • 0001686191 scopus 로고    scopus 로고
    • Six myths of information and markets: Information technology networks, electronic commerce, and the battle for consumer surplus
    • Grover, V., & Ramanlal, P. (1999). Six myths of information and markets: Information technology networks, electronic commerce, and the battle for consumer surplus. MIS Quarterly, 23(4), 455-485.
    • (1999) MIS Quarterly , vol.23 , Issue.4 , pp. 455-485
    • Grover, V.1    Ramanlal, P.2
  • 39
    • 0022098334 scopus 로고
    • Structuring computer-mediated communication systems to avoid information overload
    • Hiltz, S. R., & Turoff, M. (1985). Structuring computer-mediated communication systems to avoid information overload. Communications of the ACM, 28(7), 680-689.
    • (1985) Communications of the ACM , vol.28 , Issue.7 , pp. 680-689
    • Hiltz, S.R.1    Turoff, M.2
  • 40
    • 0039094243 scopus 로고
    • Segmenting industrial and high-tech markets
    • Hlavacek, J. D., & Ames, B. C. (1986). Segmenting industrial and high-tech markets. Journal of Business Strategy, 7(2), 39-50.
    • (1986) Journal of Business Strategy , vol.7 , Issue.2 , pp. 39-50
    • Hlavacek, J.D.1    Ames, B.C.2
  • 41
    • 0036814074 scopus 로고    scopus 로고
    • Augmenting conjoint analysis to estimate consumer reservation price
    • Jedidi, K., & Zhang, Z. J. (2002). Augmenting conjoint analysis to estimate consumer reservation price. Management Science, 48(10), 1350-1368.
    • (2002) Management Science , vol.48 , Issue.10 , pp. 1350-1368
    • Jedidi, K.1    Zhang, Z.J.2
  • 42
    • 33749503837 scopus 로고    scopus 로고
    • For brick & mortar retail, biz is solid but buzz is silent
    • Jeffrey, D., & Garrity, B. (1999). For brick & mortar retail, biz is solid but buzz is silent. Billboard, 111(49), 3-4.
    • (1999) Billboard , vol.111 , Issue.49 , pp. 3-4
    • Jeffrey, D.1    Garrity, B.2
  • 43
    • 0001629540 scopus 로고
    • Effects of quality and quantity of information on decision effectiveness
    • Keller, K. L., & Staelin, R. (1987). Effects of quality and quantity of information on decision effectiveness. Journal of Consumer Research, 14(2), 200-213.
    • (1987) Journal of Consumer Research , vol.14 , Issue.2 , pp. 200-213
    • Keller, K.L.1    Staelin, R.2
  • 44
    • 0036987194 scopus 로고    scopus 로고
    • Evolution of prices in electronic markets under diffusion of price-comparison shopping
    • Kocas, C. (2003). Evolution of prices in electronic markets under diffusion of price-comparison shopping. Journal of Management Information Systems, 19(3), 99-119.
    • (2003) Journal of Management Information Systems , vol.19 , Issue.3 , pp. 99-119
    • Kocas, C.1
  • 45
    • 28444474842 scopus 로고    scopus 로고
    • A model of Internet pricing under price-comparison shopping
    • Kocas, C. (2005). A model of Internet pricing under price-comparison shopping. International Journal of Electronic Commerce, 10(1), 111-134.
    • (2005) International Journal of Electronic Commerce , vol.10 , Issue.1 , pp. 111-134
    • Kocas, C.1
  • 46
    • 0001407775 scopus 로고
    • A reservation-price model for optimal pricing of multiattribute products in conjoint analysis
    • Kohli, R., & Mahajan, V. (1991). A reservation-price model for optimal pricing of multiattribute products in conjoint analysis. Journal of Marketing Research, 28(3), 347-354.
    • (1991) Journal of Marketing Research , vol.28 , Issue.3 , pp. 347-354
    • Kohli, R.1    Mahajan, V.2
  • 47
    • 27744448894 scopus 로고    scopus 로고
    • Internal and external integration for product development: The contingency effects of uncertainty, equivocality, and platform strategy
    • Koufteros, X., Vonderembse, M., & Jayaram, J. (2005). Internal and external integration for product development: The contingency effects of uncertainty, equivocality, and platform strategy. Decision Sciences, 36(1), 97-133.
    • (2005) Decision Sciences , vol.36 , Issue.1 , pp. 97-133
    • Koufteros, X.1    Vonderembse, M.2    Jayaram, J.3
  • 48
    • 55249103000 scopus 로고
    • Understanding the information content in MIS management tools
    • Kydd, C. T. (1989). Understanding the information content in MIS management tools. MIS Quarterly, 13(3), 276-290.
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 276-290
    • Kydd, C.T.1
  • 50
    • 2442561581 scopus 로고    scopus 로고
    • The effect of information overload on consumer choice quality in an on-line environment
    • Lee, B., & Lee, W. (2004). The effect of information overload on consumer choice quality in an on-line environment. Psychology and Marketing, 21(3), 159-183.
    • (2004) Psychology and Marketing , vol.21 , Issue.3 , pp. 159-183
    • Lee, B.1    Lee, W.2
  • 51
    • 0031599014 scopus 로고    scopus 로고
    • Do electronic marketplaces lower the price of goods?
    • Lee, H. G. (1998). Do electronic marketplaces lower the price of goods? Communications of the ACM, 41(1), 73-80.
    • (1998) Communications of the ACM , vol.41 , Issue.1 , pp. 73-80
    • Lee, H.G.1
  • 53
    • 2142822403 scopus 로고    scopus 로고
    • Decision making in information-rich environments: The role of information structure
    • Lurie, N. (2004). Decision making in information-rich environments: The role of information structure. Journal of Consumer Research, 30(4), 473-486.
    • (2004) Journal of Consumer Research , vol.30 , Issue.4 , pp. 473-486
    • Lurie, N.1
  • 54
    • 0024678367 scopus 로고
    • Warranties as signals under consumer moral hazard
    • Lutz, N. A. (1989). Warranties as signals under consumer moral hazard. Rand Journal of Economics, 20(2), 239-255.
    • (1989) Rand Journal of Economics , vol.20 , Issue.2 , pp. 239-255
    • Lutz, N.A.1
  • 55
    • 0034340424 scopus 로고    scopus 로고
    • Wine online: Search costs affect competition on price, quality and distribution
    • Lynch, J., & Ariely, D. (2000). Wine online: Search costs affect competition on price, quality and distribution. Marketing Science, 19(1), 83-103.
    • (2000) Marketing Science , vol.19 , Issue.1 , pp. 83-103
    • Lynch, J.1    Ariely, D.2
  • 56
    • 0028419195 scopus 로고
    • The magical number seven, plus or minus two: Some limits on our capacity for processing information
    • Miller, G. A. (1994). The magical number seven, plus or minus two: Some limits on our capacity for processing information. Psychology Review, 101(2), 343-352.
    • (1994) Psychology Review , vol.101 , Issue.2 , pp. 343-352
    • Miller, G.A.1
  • 57
    • 0000330911 scopus 로고
    • Information load and consumer decision making
    • Malhotra, N. K. (1982). Information load and consumer decision making. Journal of Consumer Research, 8(4), 419-430.
    • (1982) Journal of Consumer Research , vol.8 , Issue.4 , pp. 419-430
    • Malhotra, N.K.1
  • 58
    • 29944444362 scopus 로고    scopus 로고
    • An experimental study of price dispersion
    • Morgan, J., Orzen, H., & Sefton, M. (2006). An experimental study of price dispersion. Games and Economic Behavior, 54(1), 134-158.
    • (2006) Games and Economic Behavior , vol.54 , Issue.1 , pp. 134-158
    • Morgan, J.1    Orzen, H.2    Sefton, M.3
  • 60
    • 0036400385 scopus 로고    scopus 로고
    • Can price dispersion in online markets be explained by differences in e-tailer service quality?
    • Pan, X., Ratchford, B. T., & Shankar, V. (2002). Can price dispersion in online markets be explained by differences in e-tailer service quality? Journal of the Academy of Marketing Science, 30(4), 433-445.
    • (2002) Journal of the Academy of Marketing Science , vol.30 , Issue.4 , pp. 433-445
    • Pan, X.1    Ratchford, B.T.2    Shankar, V.3
  • 61
    • 7444242101 scopus 로고    scopus 로고
    • Price dispersion on the Internet: A review and directions for future research
    • Pan, X., Ratchford, B. T., & Shankar, V. (2004). Price dispersion on the Internet: A review and directions for future research. Journal of Interactive Marketing, 18(4), 116-135.
    • (2004) Journal of Interactive Marketing , vol.18 , Issue.4 , pp. 116-135
    • Pan, X.1    Ratchford, B.T.2    Shankar, V.3
  • 62
    • 0002794354 scopus 로고
    • Inflation and relative price variability
    • Parks, R. (1978). Inflation and relative price variability. Journal of Political Economy, 86(1), 79-95.
    • (1978) Journal of Political Economy , vol.86 , Issue.1 , pp. 79-95
    • Parks, R.1
  • 63
    • 0002564670 scopus 로고
    • Why are products sold on sale?: Explanation of pricing regularities
    • Pashigian, B., & Bowen, B. (1991). Why are products sold on sale?: Explanation of pricing regularities. The Quarterly Journal of Economics, 106(4), 1015-1038.
    • (1991) The Quarterly Journal of Economics , vol.106 , Issue.4 , pp. 1015-1038
    • Pashigian, B.1    Bowen, B.2
  • 64
    • 0035601792 scopus 로고    scopus 로고
    • Overbidding in value elicitation: When consumers report inflated reservation prices, and what to do about it
    • Posavac, S. S. (2001). Overbidding in value elicitation: When consumers report inflated reservation prices, and what to do about it. Journal of Consumer Psychology, 11(2), 87-97.
    • (2001) Journal of Consumer Psychology , vol.11 , Issue.2 , pp. 87-97
    • Posavac, S.S.1
  • 65
    • 21144474781 scopus 로고
    • Segmenting customers in mature industrial markets
    • Rangan, V. K., Moriarty, R. T., & Swartz, G. S. (1992). Segmenting customers in mature industrial markets. Journal of Marketing, 56(4), 72-82.
    • (1992) Journal of Marketing , vol.56 , Issue.4 , pp. 72-82
    • Rangan, V.K.1    Moriarty, R.T.2    Swartz, G.S.3
  • 67
    • 0001660155 scopus 로고
    • Informative price advertising in a sequential search model
    • Robert, J., & Stahl, D. O. (1993). Informative price advertising in a sequential search model. Econometrica, 61(3), 657-686.
    • (1993) Econometrica , vol.61 , Issue.3 , pp. 657-686
    • Robert, J.1    Stahl, D.O.2
  • 69
    • 0041983670 scopus 로고    scopus 로고
    • Virtual communities of transaction: The role of personalization in electronic commerce
    • Schuber, P., & Ginsburg, M. (2000). Virtual communities of transaction: The role of personalization in electronic commerce. Electronic Markets, 10(1), 45-55.
    • (2000) Electronic Markets , vol.10 , Issue.1 , pp. 45-55
    • Schuber, P.1    Ginsburg, M.2
  • 70
    • 21844508515 scopus 로고
    • Competitive coupon targeting
    • Shaffer, G. Z., & Zhang, Z. J. (1995). Competitive coupon targeting. Marketing Science, 14(4), 395-416.
    • (1995) Marketing Science , vol.14 , Issue.4 , pp. 395-416
    • Shaffer, G.Z.1    Zhang, Z.J.2
  • 71
    • 33749461214 scopus 로고    scopus 로고
    • Working paper, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA
    • Shankar, V., Urban, G. L., & Sultan, F. (2002). Trust and e-business strategy. Working paper, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA.
    • (2002) Trust and e-business Strategy
    • Shankar, V.1    Urban, G.L.2    Sultan, F.3
  • 73
    • 0003272870 scopus 로고    scopus 로고
    • Understanding digital markets: Review and assessment
    • E. Brynjolfsson & B. Kahin (Eds.), Cambridge, MA: MIT Press
    • Smith, M., Bailey, J., & Brynjolfsson, E. (2000). Understanding digital markets: Review and assessment. In E. Brynjolfsson & B. Kahin (Eds.), Understanding the digital economy. Cambridge, MA: MIT Press, 99-136.
    • (2000) Understanding the Digital Economy , pp. 99-136
    • Smith, M.1    Bailey, J.2    Brynjolfsson, E.3
  • 74
    • 33645130750 scopus 로고    scopus 로고
    • Profit maximization and social optimum with network externality
    • Spiegel, U., Ben-Zion, U., & Taylor, T. (1998). Profit maximization and social optimum with network externality. Manchester School, 74(2), 138-155.
    • (1998) Manchester School , vol.74 , Issue.2 , pp. 138-155
    • Spiegel, U.1    Ben-Zion, U.2    Taylor, T.3
  • 75
    • 0002734011 scopus 로고
    • The economics of information
    • Stigler, G. (1961). The economics of information. Journal of Political Economy, 69(3), 213-225.
    • (1961) Journal of Political Economy , vol.69 , Issue.3 , pp. 213-225
    • Stigler, G.1
  • 76
    • 70350110647 scopus 로고
    • Imperfect information in the product market
    • R. Schmalensee & R. Willig (Eds.), Oxford, UK: Elsevier
    • Stiglitz, J. (1989). Imperfect information in the product market. In R. Schmalensee & R. Willig (Eds.), Handbook of industrial organization. Oxford, UK: Elsevier, 769-844.
    • (1989) Handbook of Industrial Organization , pp. 769-844
    • Stiglitz, J.1
  • 77
    • 0002812096 scopus 로고
    • Best-value, price-seeking and price aversion: The impact of information and learning on consumer choices
    • Tellis, G. J., & Gaeth, G. G. (1990). Best-value, price-seeking and price aversion: The impact of information and learning on consumer choices. Journal of Marketing, 54(2), 34-45.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 34-45
    • Tellis, G.J.1    Gaeth, G.G.2
  • 79
    • 27844609297 scopus 로고    scopus 로고
    • An experimental study of brand signal quality of products in an asymmetric information environment
    • Tsao, H., Pitt, L. F., & Berthon, P. (2006). An experimental study of brand signal quality of products in an asymmetric information environment. Omega, 34(4), 397-405.
    • (2006) Omega , vol.34 , Issue.4 , pp. 397-405
    • Tsao, H.1    Pitt, L.F.2    Berthon, P.3
  • 81
    • 0012769605 scopus 로고    scopus 로고
    • Market structure in the network age
    • E. Brynjolffson & B. Kahin (Eds.), Cambridge, MA: MIT Press
    • Varian, H. R. (2000). Market structure in the network age. In E. Brynjolffson & B. Kahin (Eds.), Understanding the digital economy. Cambridge, MA: MIT Press, 137-150.
    • (2000) Understanding the Digital Economy , pp. 137-150
    • Varian, H.R.1
  • 83
    • 0000072227 scopus 로고
    • Brand loyalty and market equilibrium
    • Wernerfelt, B. (1991). Brand loyalty and market equilibrium. Marketing Science, 10(3), 229-245.
    • (1991) Marketing Science , vol.10 , Issue.3 , pp. 229-245
    • Wernerfelt, B.1
  • 84
    • 33749481335 scopus 로고    scopus 로고
    • Open closed doors
    • Weylman, C. R. (1999). Open closed doors. Executive Excellence, 16(3), 18-20.
    • (1999) Executive Excellence , vol.16 , Issue.3 , pp. 18-20
    • Weylman, C.R.1
  • 86
    • 0003522822 scopus 로고
    • Industrial buyers' decision-making styles
    • Wilson, D. T. (1971). Industrial buyers' decision-making styles. Journal of Marketing Research, 8(4), 433-436.
    • (1971) Journal of Marketing Research , vol.8 , Issue.4 , pp. 433-436
    • Wilson, D.T.1
  • 87
    • 84926276892 scopus 로고
    • Prices as signals of product quality
    • Wolinsky, A. (1983). Prices as signals of product quality. Review of Economic Studies, 50(163), 647-658.
    • (1983) Review of Economic Studies , vol.50 , Issue.163 , pp. 647-658
    • Wolinsky, A.1
  • 88
    • 24044531673 scopus 로고    scopus 로고
    • Informational influence and the ambiguity of product experience: Order effects on the weighting of evidence
    • Wooten, D., & Reed, A., II. (1998). Informational influence and the ambiguity of product experience: Order effects on the weighting of evidence. Journal of Consumer Psychology, 7(1), 79-99.
    • (1998) Journal of Consumer Psychology , vol.7 , Issue.1 , pp. 79-99
    • Wooten, D.1    Reed II, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.