Dynamic and competitive effects of direct mailings: A charitable giving application

Journal of Marketing Research

Volumn 46, Issue 1, 2009, Pages 120-133

  Van Diepen, Merel ^a   Donkers, Bas ^b   Franses, Philip Hans ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b Department of Business Economics ^*  (Netherlands)

Author keywords

Charitable donating; Competition; Direct mailings; Dynamics

Indexed keywords

EID: 60349121053     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.1.120     Document Type: Article

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