Effects of imagery copy and product samples on responses toward the product

Journal of Interactive Marketing

Volumn 15, Issue 2, 2001, Pages 36-46

  Fiore, Ann Marie ^a   Yu, Hong ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0043196915     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.1009     Document Type: Article

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