How to compute optimal catalog mailing decisions

Marketing Science

Volumn 25, Issue 1, 2006, Pages 65-74

  Gönül, Füsun F ^a   Ter Hofstede, Frenkel ^b  

^a University of Texas at Austin ^*  (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Catalog mailing; Database marketing; Econometric models; Hierarchical bayes

Indexed keywords

EID: 33644694633     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0136     Document Type: Article

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