The importance of value and context for mobile CRM services in banking

Business Process Management Journal

Volumn 19, Issue 6, 2013, Pages 864-891

  Awasthi, Preety ^a   Sangle, Purnima S ^a  

^a NATIONAL INSTITUTE OF INDUSTRIAL ENGINEERING NITIE   (India)

Author keywords

Customer relationship management; Indian perspective; Mobile CRM; Perceived value; Structural equation modeling

Indexed keywords

EID: 84885027471     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/BPMJ-06-2012-0067     Document Type: Article

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