Mobile customer relationship management: An exploratory analysis of Italian applications

Business Process Management Journal

Volumn 13, Issue 6, 2007, Pages 755-770

  Valsecchi, Marta ^a   Renga, Filippo Maria ^a   Rangone, Andrea ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Customer relations; Italy; Mobile communication systems; Relationship marketing

Indexed keywords

EID: 36248941504     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150710834532     Document Type: Article

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