The effects of mobile CRM activities on trust-based commitment

International Journal of Electronic Customer Relationship Management

Volumn 5, Issue 2, 2011, Pages 130-152

  Sohn, Changsoo ^a   Lee, Dong Il ^b   Lee, Hyejun ^c  

^a ST CLOUD STATE UNIVERSITY   (United States)

^b Sejong University   (South Korea)

^c Sejong University   (South Korea)

Author keywords

Affective commitment; Commitment; Continuance commitment; Mobile CRM; Normative commitment; Trust; Trust based commitment

Indexed keywords

EID: 79960491791     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2011.041262     Document Type: Article

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