The effects of mobile customer relationship management on customer loyalty: Brand image does matter

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2007, Pages

  Chen, Ja Shen ^a   Ching, Russell K H ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MOBILE TELECOMMUNICATION SYSTEMS; SUSTAINABLE DEVELOPMENT; TELECOMMUNICATION SERVICES;

MOBILE CUSTOMER RELATIONSHIP MANAGEMENT; MOBILE SERVICES;

TELECOMMUNICATION INDUSTRY;

EID: 39749200372     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2007.526     Document Type: Conference Paper

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