Mobile customer relationship management: An explorative investigation of the Italian consumer market

4th Annual International Conference on Mobile Business, ICMB 2005

Volumn , Issue , 2005, Pages 42-48

  Camponovo, Giovanni ^a   Pigneur, Yves ^a   Rangone, Andrea ^b   Renga, Filippo ^b  

^a UNIVERSITY OF LAUSANNE   (Switzerland)

^b POLITECNICO DI MILANO   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE;

CONCEPTUAL FRAMEWORKS; CONSUMER MARKET; CURRENT SUPPLIES; MOBILE CRM; MOBILE CUSTOMER; MOBILE SERVICE; VALUE PROPOSITION;

PUBLIC RELATIONS;

EID: 84937922675     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2005.63     Document Type: Conference Paper

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