The progression of online trust in the multi-channel retailer context and the role of product uncertainty

Decision Support Systems

Volumn 53, Issue 1, 2012, Pages 97-107

  Bock, Gee Woo ^a   Lee, Jumin ^b   Kuan, Huei Huang ^c   Kim, Jong Hyun ^a  

^a Sungkyunkwan University   (South Korea)

^b Kyung Hee Cyber University   (South Korea)

^c Infocomm Development Authority of Singapore   (Singapore)

Author keywords

E commerce; Longitudinal nature; Multi channel retailer; Product uncertainty; Trust

Indexed keywords

ELECTRONIC COMMERCE; UNCERTAINTY ANALYSIS;

DIRECT EXPERIENCE; LONGITUDINAL NATURE; MODERATING EFFECT; MULTI CHANNEL; OFFLINE CHANNEL; ONLINE CHANNELS; PRODUCT UNCERTAINTIES; TRUST;

SALES;

EID: 84862800313     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2011.12.007     Document Type: Article

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