Consumer online privacy concerns and responses: A power–responsibility equilibrium perspective

Journal of the Academy of Marketing Science

Volumn 35, Issue 4, 2007, Pages 572-585

  Lwin, May ^a   Wirtz, Jochen ^b   Williams, Jerome D ^c  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Business policy; Congruency sensitivity interaction; Online privacy; Power responsibility; Regulation

Indexed keywords

EID: 84991310025     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0003-3     Document Type: Article

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