Mobilizing customer relationship management: A journey from strategy to system design

Business Process Management Journal

Volumn 13, Issue 6, 2007, Pages 830-852

  Schierholz, Ragnar ^a   Kolbe, Lutz M ^a   Brenner, Walter ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Business planning; Customer relations; Mobile communication systems; Relationship marketing

Indexed keywords

EID: 36248952208     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150710834587     Document Type: Article

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