Mobile banking rollout in emerging markets: Evidence from Brazil

International Journal of Bank Marketing

Volumn 28, Issue 5, 2010, Pages 342-371

  Cruz, Pedro ^a   Neto, Lineu Barretto Filgueiras ^b   Muñoz Gallego, Pablo ^b   Laukkanen, Tommi ^c  

^a Thebes Higher Institute of Management and Information Technology   (Portugal)

^b UNIVERSITY OF SALAMANCA   (Spain)

^c UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

Banking; Brazil; Consumer behaviour; Internet; Marketing strategy; Mobile communication systems

Indexed keywords

EID: 84978021766     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011064881     Document Type: Article

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