Bittersweet! understanding and managing electronic word of mouth

Journal of Public Affairs

Volumn 13, Issue 2, 2013, Pages 146-159

  Kietzmann, Jan ^a   Canhoto, Ana ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880508516     PISSN: 14723891     EISSN: 14791854     Source Type: Journal    
DOI: 10.1002/pa.1470     Document Type: Article

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