When companies get caught: The effect of consumers discovering undesirable firm engagement online

Journal of Public Affairs

Volumn 12, Issue 2, 2012, Pages 120-126

  Campbell, Colin ^a   Piercy, Niall ^b   Heinrich, Daniel ^c  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF BATH   (United Kingdom)

^c UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84860761337     PISSN: 14723891     EISSN: 14791854     Source Type: Journal    
DOI: 10.1002/pa.1413     Document Type: Article

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