Customer service 140 characters at a time: The users' perspective

Journal of Marketing Management

Volumn 29, Issue 5-6, 2013, Pages 522-544

  Canhoto, Ana Isabel ^a   Clark, Moira ^b  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

customer service; electronic word of mouth; qualitative research; social capital; social media; social network

Indexed keywords

EID: 84879696169     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.777355     Document Type: Article

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