Teeth whitening, boot camp, and a brewery tour: A practical analysis of 'deal of the day'

Journal of Public Affairs

Volumn 12, Issue 2, 2012, Pages 137-144

  Boon, Edward ^a   Wiid, Ria ^a   Desautels, Philip ^a  

^a ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

Author keywords

Daily deal; Deal of the day; Digital coupon; E commerce; Group buying, e couponing; Online marketing; Social commerce; Social media

Indexed keywords

EID: 84860707384     PISSN: 14723891     EISSN: 14791854     Source Type: Journal    
DOI: 10.1002/pa.1415     Document Type: Article

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