What drives word-of-mouth inrestaurants?

International Journal of Contemporary Hospitality Management

Volumn 22, Issue 1, 2010, Pages 121-128

  Longart, Pedro ^a  

^a West London College Business Studies   (United Kingdom)

Author keywords

Consumer behaviour; Promotional methods; Restaurants

Indexed keywords

EID: 79551476675     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596111011013516     Document Type: Article

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