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Volumn 12, Issue 2, 2012, Pages 105-108

Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition

Author keywords

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Indexed keywords


EID: 84860742616     PISSN: 14723891     EISSN: 14791854     Source Type: Journal    
DOI: 10.1002/pa.1411     Document Type: Editorial
Times cited : (9)

References (10)
  • 2
    • 33845582683 scopus 로고    scopus 로고
    • When customers get clever: managerial approaches to dealing with creative consumers
    • Berthon P, Pitt LF, McCarthy I, Kates S. 2007. When customers get clever: managerial approaches to dealing with creative consumers. Business Horizons 50(1): 39-47.
    • (2007) Business Horizons , vol.50 , Issue.1 , pp. 39-47
    • Berthon, P.1    Pitt, L.F.2    McCarthy, I.3    Kates, S.4
  • 3
    • 84859513838 scopus 로고    scopus 로고
    • Marketing meets Web 2.0, social media, and creative consumers: implications for international marketing strategy
    • forthcoming. Available at
    • Berthon PR, Pitt LF, Plangger K, Shapiro D. 2012. Marketing meets Web 2.0, social media, and creative consumers: implications for international marketing strategy. Business Horizons (forthcoming). Available at
    • (2012) Business Horizons
    • Berthon, P.R.1    Pitt, L.F.2    Plangger, K.3    Shapiro, D.4
  • 5
    • 84860754881 scopus 로고    scopus 로고
    • Web 2.0. [15 September 2011].
    • Graham P. 2005. Web 2.0. [15 September 2011].
    • (2005)
    • Graham, P.1
  • 6
    • 23444457598 scopus 로고    scopus 로고
    • Tapping into the underground
    • Mollick E. 2005. Tapping into the underground. MIT Sloan Management Review 46(4): 21-24.
    • (2005) MIT Sloan Management Review , vol.46 , Issue.4 , pp. 21-24
    • Mollick, E.1
  • 7
    • 84860762440 scopus 로고    scopus 로고
    • Arab Spring really was social media revolution.TG Daily, Posted on September 13, 2011, downloaded from [2 February 2012].
    • Taylor K. 2011. Arab Spring really was social media revolution.TG Daily, Posted on September 13, 2011, downloaded from [2 February 2012].
    • (2011)
    • Taylor, K.1
  • 9
    • 84860754886 scopus 로고    scopus 로고
    • Riot: self-organized, hyper-networked revolts-coming to a city near you. Wired. [January].
    • Wasik B. 2012. #Riot: self-organized, hyper-networked revolts-coming to a city near you. Wired. [January].
    • (2012)
    • Wasik, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.