-
1
-
-
33744720521
-
Virus without a cure
-
Beeler A. 2000. Virus without a cure. Advertising Age 71(17): 54-60.
-
(2000)
Advertising Age
, vol.71
, Issue.17
, pp. 54-60
-
-
Beeler, A.1
-
2
-
-
84860703009
-
-
July 14. The team who made Old Spice smell good again reveals what's behind Mustafa's towel. Fast Company: [30 July 2010].
-
Borden M. 2010, July 14. The team who made Old Spice smell good again reveals what's behind Mustafa's towel. Fast Company: [30 July 2010].
-
(2010)
-
-
Borden, M.1
-
3
-
-
51149085440
-
The determinants of email receivers' disseminating behaviors on the Internet
-
Chiu H-C, Hsieh Y-C, Kao Y-H, Lee M. 2007. The determinants of email receivers' disseminating behaviors on the Internet. Journal of Advertising Research 47(4): 524-534.
-
(2007)
Journal of Advertising Research
, vol.47
, Issue.4
, pp. 524-534
-
-
Chiu, H.-C.1
Hsieh, Y.-C.2
Kao, Y.-H.3
Lee, M.4
-
4
-
-
84860783114
-
Viral marketing of retail products: a study on the influence of attributes of Web portals and incentives offered on user registrations
-
Dasari S, Anandakrishnan B. 2010. Viral marketing of retail products: a study on the influence of attributes of Web portals and incentives offered on user registrations. IUP Journal of Marketing Management 9(1/2): 99-111.
-
(2010)
IUP Journal of Marketing Management
, vol.9
, Issue.1-2
, pp. 99-111
-
-
Dasari, S.1
Anandakrishnan, B.2
-
5
-
-
49749094031
-
A multi-stage model of word-of-mouth influence through viral marketing
-
De Bruyn A, Lilien GL. 2008. A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing 25(3): 151-160.
-
(2008)
International Journal of Research in Marketing
, vol.25
, Issue.3
, pp. 151-160
-
-
De Bruyn, A.1
Lilien, G.L.2
-
8
-
-
34249052337
-
Why pass on viral messages? Because they connect emotionally
-
Dobele A, Lindgreen A, Beverland M, Vanhamme J, van Wijk R. 2007. Why pass on viral messages? Because they connect emotionally. Business Horizons 50(4): 291-304.
-
(2007)
Business Horizons
, vol.50
, Issue.4
, pp. 291-304
-
-
Dobele, A.1
Lindgreen, A.2
Beverland, M.3
Vanhamme, J.4
van Wijk, R.5
-
9
-
-
84860703013
-
-
July 15. Old Spice Man Is Here... for You. Wired. [30 July 2010].
-
Gottlieb Z. 2010, July 15. Old Spice Man Is Here... for You. Wired. [30 July 2010].
-
(2010)
-
-
Gottlieb, Z.1
-
10
-
-
56149101050
-
Finding the "missing link": advertising's impact on word of mouth, Web searches, and site visits
-
Graham J, Havlena W. 2007. Finding the "missing link": advertising's impact on word of mouth, Web searches, and site visits. Journal of Advertising Research 47(4): 427-435.
-
(2007)
Journal of Advertising Research
, vol.47
, Issue.4
, pp. 427-435
-
-
Graham, J.1
Havlena, W.2
-
11
-
-
84860744881
-
-
Greenpeace., May 17. Sweet success for Kit Kat campaign: you asked, Nestlé has answered. Greenpeace International. [16 June 2011].
-
Greenpeace. 2010, May 17. Sweet success for Kit Kat campaign: you asked, Nestlé has answered. Greenpeace International. [16 June 2011].
-
(2010)
-
-
-
12
-
-
84860720802
-
-
July 13. Profile-quiet politician gives a lesson in brand building. Asia's Media & Marketing Newspaper.
-
Hicks R. 2007, July 13. Profile-quiet politician gives a lesson in brand building. Asia's Media & Marketing Newspaper.
-
(2007)
-
-
Hicks, R.1
-
13
-
-
77955274269
-
Measuring contagion in the diffusion of consumer packaged goods
-
Ho JY, Dempsey M. 2010. Measuring contagion in the diffusion of consumer packaged goods. Journal of Business Research 63(9/10): 1000-1006.
-
(2010)
Journal of Business Research
, vol.63
, Issue.9-10
, pp. 1000-1006
-
-
Ho, J.Y.1
Dempsey, M.2
-
14
-
-
67651154600
-
The role of advertising in word of mouth
-
Keller E, Fay B. 2009. The role of advertising in word of mouth. Journal of Advertising Research 49(2): 154-158.
-
(2009)
Journal of Advertising Research
, vol.49
, Issue.2
, pp. 154-158
-
-
Keller, E.1
Fay, B.2
-
15
-
-
77957280728
-
Who tube? How YouTube's news and politics space is going mainstream
-
May AL. 2010. Who tube? How YouTube's news and politics space is going mainstream. International Journal of Press/Politics 15: 499-511.
-
(2010)
International Journal of Press/Politics
, vol.15
, pp. 499-511
-
-
May, A.L.1
-
16
-
-
0003904133
-
-
Merriam-Webster, Inc. Merriam-Webster, Inc: Springfield, MA.
-
Merriam-Webster, Inc. 1996. Nexus. In Merriam-Webster's Dictionary of Law. Merriam-Webster, Inc: Springfield, MA.
-
(1996)
Nexus. In Merriam-Webster's Dictionary of Law
-
-
-
17
-
-
84860752326
-
-
September 11. Finding a cure for viral marketing. Direct Marketing News.
-
Modzelewski F. 2000, September 11. Finding a cure for viral marketing. Direct Marketing News.
-
(2000)
-
-
Modzelewski, F.1
-
18
-
-
56149090517
-
Visibility versus surprise: which drives the greatest discussion of Super Bowl advertisements?
-
Nail J. 2007. Visibility versus surprise: which drives the greatest discussion of Super Bowl advertisements? Journal of Advertising Research 47(4): 412-419.
-
(2007)
Journal of Advertising Research
, vol.47
, Issue.4
, pp. 412-419
-
-
Nail, J.1
-
19
-
-
84860703010
-
-
July 25. Old Spice campaign smells like a success Too. AdWeek. [30 July 2010].
-
O'Leary N, Waserman T. 2010, July 25. Old Spice campaign smells like a success Too. AdWeek. [30 July 2010].
-
(2010)
-
-
O'Leary, N.1
Waserman, T.2
-
20
-
-
84860720801
-
-
July 26. Spice it up. AdWeek. [30 July 2010]
-
Parpis E. 2010, July 26. Spice it up. AdWeek. [30 July 2010].
-
(2010)
-
-
Parpis, E.1
-
21
-
-
24644464999
-
Viral marketing or electronic word-of-mouth advertising: examining consumer responses and motivations to pass along email
-
Phelps JE, Lewis R, Mobilio L, Perry D, Raman N. 2004. Viral marketing or electronic word-of-mouth advertising: examining consumer responses and motivations to pass along email. Journal of Advertising Research 444: 333-348.
-
(2004)
Journal of Advertising Research
, vol.44
, Issue.4
, pp. 333-348
-
-
Phelps, J.E.1
Lewis, R.2
Mobilio, L.3
Perry, D.4
Raman, N.5
-
22
-
-
84860703011
-
-
March 10. Political campaigns go viral. Wall Street Journal. A15.
-
Rove K. 2011 March 10. Political campaigns go viral. Wall Street Journal. A15.
-
(2011)
-
-
Rove, K.1
-
23
-
-
84860752324
-
-
July 25. The toughest virus of all. Business 2.0.
-
Shirky C. 2000. July 25. The toughest virus of all. Business 2.0.
-
(2000)
-
-
Shirky, C.1
-
24
-
-
77956792620
-
Creative determinants of viral video viewing
-
Southgate D. 2010. Creative determinants of viral video viewing. International Journal of Advertising 29(3): 349-368.
-
(2010)
International Journal of Advertising
, vol.29
, Issue.3
, pp. 349-368
-
-
Southgate, D.1
-
25
-
-
84860752325
-
-
July 15. Old Spice videos viewed 11 million times. We Are Social. [30 July 2010].
-
Stone J. 2010. July 15. Old Spice videos viewed 11 million times. We Are Social. [30 July 2010].
-
(2010)
-
-
Stone, J.1
-
27
-
-
84860703008
-
-
July 17. Wieden+Kennedy's Old Spice ad campaign smells like a Portland-built sensation. The Oregonian. [30 July 2010].
-
Turnquist K. 2010. July 17. Wieden+Kennedy's Old Spice ad campaign smells like a Portland-built sensation. The Oregonian. [30 July 2010].
-
(2010)
-
-
Turnquist, K.1
|