The state of electronic word-of-mouth research: A literature analysis

PACIS 2010 - 14th Pacific Asia Conference on Information Systems

Volumn , Issue , 2010, Pages 1580-1587

  Cheung, Christy M K ^a   Thadani, Dimple R ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

E Marketing; Electronic word of mouth (eWOM); Literature analysis; Online consumer review

Indexed keywords

CURRENT STATUS; E-MARKETING; FUTURE RESEARCH DIRECTIONS; LITERATURE ANALYSIS; LITERATURE REVIEWS; MATHEMATICAL MODELING; ONLINE CONSUMER REVIEWS; RESEARCH METHODS; RESEARCH TOPICS; THEORETICAL APPROACH; UNIT OF ANALYSIS; WORD OF MOUTH;

COMMUNICATION; INFORMATION SYSTEMS;

RESEARCH;

EID: 84856013058     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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