Trust transference in brick and click retailers: An investigation of the before-online-visit phase

Information and Management

Volumn 44, Issue 2, 2007, Pages 175-187

  Kuan, Huei Huang ^a   Bock, Gee Woo ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b Sungkyunkwan University   (South Korea)

Author keywords

Before online visit phase; Brick and click retailers; Offline presence; Online presence; Online trust; Social capital theory; Social relations and networks

Indexed keywords

CUSTOMER SATISFACTION; MARKETING; QUALITY ASSURANCE; SOCIAL ASPECTS; WEBSITES;

BEFORE-ONLINE-VISIT PHASE; BRICK AND CLICK RETAILERS; OFFLINE PRESENCE; ONLINE PRESENCE; ONLINE TRUST; SOCIAL CAPITAL THEORY; SOCIAL RELATIONS AND NETWORKS;

ONLINE SYSTEMS;

EID: 33847188128     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2006.12.002     Document Type: Article

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