Understanding relationship quality and online purchase intention in e-tourism: A qualitative application

Quality and Quantity

Volumn 43, Issue 4, 2009, Pages 669-675

  Chiu, Chou Kang ^a  

^a CHING KUO INSTITUTE OF MANAGEMENT AND HEALTH   (Taiwan)

Author keywords

Online purchase intention; Perceived ease of purchasing; Perceived usefulness; Relationship quality; Tourism

Indexed keywords

EID: 67650621809     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-007-9147-6     Document Type: Article

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