Innovativeness and Involvement as Determinants of Website Loyalty: I. A test of the style/involvement model in the context of Internet buying

Technovation

Volumn 26, Issue 12, 2006, Pages 1357-1365

  Wang, Hui Chih ^a   Pallister, John G ^b   Foxall, Gordon R ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Cognitive style; Innovativeness; Involvement; Loyalty; Website

Indexed keywords

BEHAVIORAL RESEARCH; MARKETING; MATHEMATICAL MODELS; PRINTERS (COMPUTER); RISK ASSESSMENT;

BRAND LOYALTY; COGNITIVE STYLE; CONSUMER INITIATORS; PRINTER MARKET;

WEBSITES;

EID: 33748887217     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2005.11.004     Document Type: Article

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