Which endorser and content are most influential in Korean restaurant promotions?

International Journal of Hospitality Management

Volumn 33, Issue 1, 2013, Pages 208-218

  Kim, Seongseop Sam ^a   Wang, Kuo Ching ^c   Ahn, Tae Hong ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b Sejong University   (South Korea)

^c NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

Author keywords

Advertisement; Brochure; Endorser; Restaurant

Indexed keywords

EID: 84876160140     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.08.005     Document Type: Article

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