Understanding the use of celebrity endorsers for hospitality firms

Journal of Vacation Marketing

Volumn 14, Issue 1, 2008, Pages 57-69

  Magnini, Vincent P ^a   Honeycutt, Earl D ^b   Cross, Ashley M ^a  

^a LONGWOOD UNIVERSITY   (United States)

^b ELON UNIVERSITY   (United States)

Author keywords

celebrity endorser; credence qualities; experience qualities; hospitality endorser; hotel endorser

Indexed keywords

EID: 77951851690     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766707084219     Document Type: Article

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