The use of dead celebrities in advertising and marketing: Balancing interests in the right of publicity

Journal of Advertising

Volumn 38, Issue 4, 2009, Pages 37-49

  Petty, Ross D ^a   D'Rozario, Denver ^b  

^a BABSON COLLEGE   (United States)

^b HOWARD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70749150180     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380403     Document Type: Article

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