Does a Food-themed TV Drama Affect Perceptions of National Image and Intention to Visit a Country? An Empirical Study of Korea TV Drama

Journal of Travel and Tourism Marketing

Volumn 29, Issue 4, 2012, Pages 313-326

  Kim, Seongseop ^a   Kim, Miju ^b   Agrusa, Jerome ^c   Lee, Aejoo ^a  

^a Sejong University   (South Korea)

^b Konyang Cyber University   (South Korea)

^c HAWAII PACIFIC UNIVERSITY   (United States)

Author keywords

destination; food; image; intention; TV drama

Indexed keywords

EID: 84861957261     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.674869     Document Type: Article

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