Young Consumers' Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory

Sport Management Review

Volumn 3, Issue 2, 2000, Pages 163-184

  McDaniel, Stephen R ^a   Heald, Gary R ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 33646575224     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3523(00)70084-2     Document Type: Article

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