The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs

Journal of Advertising

Volumn 29, Issue 3, 2000, Pages X-13

  Till, Brian D ^a   Busler, Michael ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041116191     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673613     Document Type: Article

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