Analysis of the implementation of celebrity endorsement as a destination marketing instrument

Journal of Travel and Tourism Marketing

Volumn 24, Issue 2-3, 2008, Pages 213-222

  van der Veen, Robert ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Celebrity endorsement; Content analysis; Destination marketing

Indexed keywords

EID: 67749086471     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400802092841     Document Type: Article

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