Argument form and spokesperson type: The recommendation strategy of virtual salespersons

International Journal of Information Management

Volumn 30, Issue 6, 2010, Pages 493-501

  Wang, Hui Chih ^a   Doong, Her Sen ^b  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

Argument quality; Recommendation agents; Source credibility; Spokesperson

Indexed keywords

MANAGERS;

ARGUMENT QUALITIES; LABORATORY EXPERIMENTS; RECOMMENDATION AGENTS; RECOMMENDATION STRATEGIES; SOURCE CREDIBILITIES; SPOKESPERSON; THEORETICAL FOUNDATIONS; VIRTUAL SALESPERSON;

SALES;

EID: 77957875166     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2010.03.006     Document Type: Article

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