Informational and Transformational Responses to Celebrity Endorsements

Journal of Current Issues and Research in Advertising

Volumn 31, Issue 1, 2009, Pages 1-13

  Lord, Kenneth R ^a   Putrevu, Sanjay ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011630908     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2009.10505253     Document Type: Article

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