The advertising of services: Consumer views v. normative guidelines

Service Industries Journal

Volumn 18, Issue 3, 1998, Pages 14-19

  Mortimer, Kathleen ^a   Mathews, Brian P ^a  

^a NONE

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EID: 0040321172     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642069800000029     Document Type: Article

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