Web reviews influence on expectations and purchasing intentions of hotel potential customers

International Journal of Hospitality Management

Volumn 34, Issue 1, 2013, Pages 99-107

  Mauri, Aurelio G ^a   Minazzi, Roberta ^b  

^a IULM UNIVERSITY   (Italy)

^b UNIVERSITY OF INSUBRIA   (Italy)

Author keywords

Electronic word of mouth (eWOM); Expectations; Hotel reviews; Purchase intentions

Indexed keywords

EID: 84875641438     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.02.012     Document Type: Article

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