Leader-driven primacy: Using attribute order to affect consumer choice

Journal of Consumer Research

Volumn 32, Issue 4, 2006, Pages 513-518

  Carlson, Kurt A ^a   Meloy, Margaret G ^b   Russo, J Edward ^c  

^a DUKE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644928589     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/500481     Document Type: Article

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