Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Journal of Hospitality and Tourism Research

Volumn 30, Issue 1, 2006, Pages 95-116

  Cheng, Simone ^a   Lam, Terry ^a   Hsu, Cathy H C ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

attitude; negative word of mouth communication; perceived behavioral control; subjective norm; Theory of Planned Behavior

Indexed keywords

EID: 34250316835     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348005284269     Document Type: Article

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