QFD strategy house: An innovative tool for linking marketing and manufacturing strategies

Marketing Intelligence & Planning

Volumn 22, Issue 3, 2004, Pages 335-348

  Gonzalez, Marvin E ^a   Quesada, Gioconda ^a   Mueller, Rene ^a   Mora Monge, Carlo A ^b  

^a Department of Teacher Education and Department of Sociology and Anthropology   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Competitive strategy; Marketing strategy; Quality function deployment; Quality management

Indexed keywords

EID: 84993012311     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410536911     Document Type: Article

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