Aligning operations, marketing, and competitive strategies to enhance performance: An empirical test in the retail banking industry

Omega

Volumn 34, Issue 5, 2006, Pages 505-515

  Rhee, Munsung ^a   Mehra, Satish ^b  

^a Uiduk University   (South Korea)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Banking operations; Service operations; Strategic fit; Strategy

Indexed keywords

MARKETING; STRATEGIC PLANNING;

BANKING INDUSTRY; BANKING OPERATIONS; COMPETITIVE STRATEGY; MARKETING STRATEGY; OPERATION STRATEGY; ORGANIZATIONAL PERFORMANCE; PERFORMANCE; SERVICE OPERATIONS; STRATEGIC FIT; STRATEGY;

COMMERCE;

EID: 30044442520     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.omega.2005.01.017     Document Type: Article

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