Interfaces for resolving marketing, manufacturing and design conflicts: A conceptual framework

European Journal of Marketing

Volumn 32, Issue 1-2, 1998, Pages 101-124

  Mukhopadhyay, Samar K ^a   Gupta, Anil V ^b  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Conflict; Corporate planning; Interfaces; Organizational behaviour

Indexed keywords

EID: 0012667102     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810197499     Document Type: Article

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