The role of manufacturing and marketing managers in strategy development Lessons from three companies

International Journal of Operations and Production Management

Volumn 21, Issue 7, 2001, Pages 933-948

  Swamidass, Paul M ^a   Baines, Tim ^a   Darlow, Neil ^b  

^a AUBURN UNIVERSITY   (United States)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Case studies; Development; Manufacturing strategy; United kingdom; USA

Indexed keywords

EID: 0035596764     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443570110393423     Document Type: Article

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