Going "purple": Can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?

Business Horizons

Volumn 52, Issue 3, 2009, Pages 251-263

  Douglas, Matthew A ^a   Strutton, David ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Cross functional interface; Jointness; Marketing Manufacturing interface; Product development and value creation

Indexed keywords

EID: 63449130525     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2009.01.004     Document Type: Article

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