Online information product design: The influence of product integration on brand extension

Decision Support Systems

Volumn 54, Issue 2, 2013, Pages 826-837

  Song, Peijian ^a   Zhang, Cheng ^b   Zhang, Ping ^c  

^a NANJING UNIVERSITY   (China)

^b FUDAN UNIVERSITY   (China)

^c SYRACUSE UNIVERSITY   (United States)

Author keywords

Brand extension; Information products; Online promotion; Perceived fit; Perceived tie; Product design; Product integration

Indexed keywords

BRAND EXTENSIONS; INFORMATION PRODUCTS; ONLINE PROMOTION; PERCEIVED FIT; PERCEIVED TIE; PRODUCT INTEGRATION;

ELECTRONIC COMMERCE; INTEGRATION; SEARCH ENGINES;

PRODUCT DESIGN;

EID: 84871714345     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.09.008     Document Type: Article

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